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More info
Year
2023
Location
Sispony, Andorra
Typology
Singular housing
Developer
ATP Gest-Home
Services
Property Branding, Architectural Visualization, Design Consulting, CG Images, Interior Design, Landscape Design, Editorial, Brand Identity, Brand Strategy, Digital
Les Llars de la Font is a collection of three newly built homes in Sispony, Andorra. The scope focused on property branding.
The name emerged from a conceptual exploration, and the storytelling took the form of a mountain memoir that reconstructs the childhood and life path of a character.
We formalised the proposal with a typographic logotype and a visual language, applied across a bilingual brochure in Catalan and English and supported by a video.
In the chronicle, the character remembers growing up with the mountains close by, watching them from the window, imagining cold and snow, and coming back from school, heading into the woods with a snack in hand. Scenes of play and small excursions appear, along with the memory of climbing with his father, with admiration and affection, learning to find direction by following someone else. Over time, the bond becomes more deliberate. A large map in the bedroom to calculate distances and gradients, routes drawn carefully, marks on paper when they are completed, and the habit of recognizing plants, tracks, and silences.
We built the identity around an editorial language with cartographic references. Introducing a clear variation in the book’s rhythm, the green pages bring together memoir and maps, with coordinates, elevations, and route lines.
The white pages organize the explanation of homes: spaces, layout, plans, and details, with a clear hierarchy so text and images do not compete. The final section focuses on location, drawings, team, and the technical block, so that the content remains accessible and easy to consult.
The video follows the same thread with a restrained pace. It begins in the landscape and the act of walking, intercuts black-and-white fragments, then pauses on architecture and interiors, and closes on a terrace in low light, with the mountains in the background.
The communication also includes the project’s sustainable construction: homes designed for energy efficiency, with natural daylight, insulation against weather and noise, controlled ventilation, and a healthy indoor environment that uses minimal energy. The construction and technology strategy is presented to minimise environmental impact through responsible resource use and an A energy rating.
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