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Talaïma
More info
Year
2025
Location
Portinatx, Ibiza
Typology
Singular housing
Architect
H Arquitectes
Services
Property Branding, Architectural Visualization, Design Consulting, CG Images, CG Film, Interior Design, Brand Identity, Brand Strategy, Editorial, Digital
Talaïma is a property branding project for a collection of three signature homes in Portinatx, Ibiza, designed by H Arquitectes. We developed the brand strategy, naming, narrative, and brand identity, and translated it into a curated editorial publication. The narrative was conceived as an archaeological fiction: an excavation logbook materialized as an editorial book that stands apart from conventional real estate codes.
The brief required us to create a brand while presenting the three homes through the lens of the site and its specific way of living. Conceived as a micro-community, the houses needed to be perceived as a coherent collection with a shared, recognisable language. The final piece had to work commercially while standing as a solid document, capable of articulating the story, architecture, and landscape with absolute clarity.
The challenge was to foreground the project's intangible qualities: shared life, everyday joy, and an honest architecture that only reveals its logic when inhabited. The branding system also had to unify three distinct homes under one umbrella, balancing collective belonging with individual privacy, and establishing a tone of voice that is sensory, intimate, and precise. Our approach was to "start from the end." We imagined that a millennium from now, someone would uncover the remains of these houses and reconstruct the life that unfolded within them.
From that premise, Talaïma emerged as a name that resonates with the island’s memory and suggests a deep sense of intimacy. We designed a typographic logotype derived from the square module that governs the architecture, building a brand system around a "language of evidence" in which numbered finds and objects guide the reader through the publication.
"From this clearing, the sea felt closer. Bodies dried in the sun, but the conversation searched for shade."
"The day began in the shade of the porch, continued in the cool water of the pool, and ended beneath the pines, feet still wet."
"Here they cooked slowly, spoke without hurry, and the doors were almost never closed."
The result took shape as a bilingual book in English and Ibicenco, combining the logbook, an explanation of the ensemble, a section on Portinatx, plans, and text written to convey the project’s attributes with restraint. The publication is built from concrete scenes: slow cooking, eating shared meals, unhurried conversations, the unceremonious coming and going of daily life, doors that are rarely closed, and looking up at the night sky to name the stars.
This domestic register brings the project’s aesthetic and its way of life to the forefront, supported by storytelling that reads as a historical document rather than a sales pitch.
