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Baleyaró
More info
Year
2026
Location
Mallorca
Services
Property Branding, Brand Strategy, Brand Identity, Digital, Editorial
For Baleyaró, a luxury and ultra-luxury residential development company based in Mallorca, we developed the complete branding system: naming, tone of voice, baseline, logo, brand identity, visual identity, and corporate applications.
The brand needed to express a way of building high-standard homes through contemporary design, exceptional comfort, and environmental responsibility. This idea was condensed into the baseline, Building Elegance with Conscience.
Corporate Branding
The naming is rooted in the Punic expression ba’lé yaroh, associated with the origin of the name Balearic Islands. We used this reference as verbal material to build Baleyaró: a Mediterranean name, distinctive and connected to the territory.
From there, we defined a clear and sober voice, capable of speaking about architecture, sustainability, and quality without relying on the usual language of luxury real estate.
Visual Identity
The logo combines a symbol built from the geometry of a flower formed by concentric circles with the word Baleyaró, set in a classic serif typeface. This geometry introduces a reference to growth in nature, proportion, and balance.
We chose a restrained palette of deep blue, golden sand, white, and black, together with a typographic combination that brings an editorial voice and clear readability across digital and commercial formats. The result is a brand design system created for a company selling high-value properties from Mallorca.
Deliverables
The identity was applied across the Brand Book, printed and digital corporate presentation, stationery, email signature, Social Media Guidelines, web wireframes, and site hoarding. We also defined logo usage, primary and secondary versions, clear space, photographic tone, and templates for social media.
Each piece works as part of the brand manual, while also supporting real estate sales material and presentations for property sales, prepared to explain the company, its properties, and its way of working.
